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Your Guide to Multilingual and Multiregional SEO

One of the signs that your SEO service is taking the right course is your grip over multilingual and multiregional SEO. It is true that majority SEO Companies focus more on English language SEO tactics, but the fact remains that if you want to reach out to a wider audience you need to cater to the local languages and requirements of the regional markets as well.

In this blog post we bring you a very comprehensive guide to multilingual as well as multiregional SEO. Before getting to know what exactly goes into this kind of SEO, let us understand both these terms in detail.


Multilingual and Multiregional SEO

Multilingual SEO: Multilingual means ‘multi/ many languages’. Multilingual SEO consists of optimizing web content in a variety of languages, so that the web content can reach out to a variety of linguistic audience.

Multiregional SEO: This deals with optimizing the website content in such a way that it performs well in various geographic locations.

How to start?

The best way to start is to know who exactly is your target audience and which geographical location do they belong to?  This in fact is the stepping stone of multilingual and multiregional SEO. Once you are clear on this point, it becomes very easier for you to come up with the right SEO strategy.

Select an URL structure and Domain

Now that you are clear about your target audience, the next thing which you need to take care of is the URL structure as well as the Domain name.

As per Google’s Official Webmaster Central blog, it is difficult to determine geo targeting on page by page basis. Thus it is better to use an URL structure which makes it easy to segment parts of the website for geo targeting.

You can choose cc TLDs URL/ Domain structure as it helps in performing clear geo targeting. At the same time CC TLDs are expensive and require good amount of infrastructure. If this is not what you want, then you can go for either subdomains with gTLDs or subdirectories with gTLDs. They are low maintenance, easy to set-up and use Webmaster Tools geo targeting.

Server Location

There are many who think that the location of the server is very important for the multilingual and multiregional SEO. But Google recently made it clear that it does not rely on the server location alone. Thus with adoption of new technologies, the location of the server is no longer that critical as it used to be in the past.

Other SEO factors to be considered

IP Location Detection: This is the process of detecting the location of a user and delivering content based on what is more relevant for that IP location. If the IP location detection practice is implemented efficiently the visitors will get to see what they are looking for which will lead to lower bounce rates and higher conversion rates.

Useable Content

Always use content which is useable and provides information which the users’ are looking for. The content of the website becomes all the more crucial when you wish to target an international audience.

Translation

A very important element of multilingual and multiregional SEO, translation plays a role which should never be ignored by SEO experts and content writers. See to it that you opt to intelligent translation services rather than going for the literal translation.

These are the basic tenants of multilingual and multiregional SEO. Though international SEO is a heavy task, we are sure if you follow the above given tenants, your SEO services will reap outstanding results.
Tag : SEO
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