Online business means you market and sell your products through the Internet. Likewise, the purchasing and payment transactions are also being done online.
However, your responsibilities and task in running an online business simply does not end here. There are more complex things to consider and to look at that requires careful and thorough planning.
One factor to consider is on how to get your business listed on Google search engine results.
Why is this needed? If you want to spread information about your business and you want traffic for your site, then it needs to be on the first page of Google’s search results. Your website needs to be on the first page of Google’s search results since most Internet users only click those websites that are listed on the first page.
Now you already know how important it is to be on Google’s first page search results, let us discuss some ways on how you can improve your website rank in Google.
You might wonder what people look when they use the Internet. Well, probably they are looking for the latest Hollywood gossip, or some are probably looking for answers to a question that they have in mind. With this, you need to make your marketing plan based on what people usually inquires over the Internet. When someone is looking for something in the Internet he usually begins his search by typing some words or phrases about his problem or question.
You need these words or phrases in setting up your web site and marketing tools. These words will be part of your web site’s keywords. This method is known as “keyword research”, which is one of the most important components of SEO. Most companies hire a SEO expert to do the keyword research for them and other SEO services.
Keyword Research Will Tell You The Question
The Internet gives out a wide array of tools that you can possibly utilize in conducting keyword research. Most of these tools are free such as Google Keyword Tool, which is one of the favorites of web masters.
With a keyword tool on hand, you can type in the words or phrases that will identify your industry, business or product. After which, you will see the frequency as to how many times a particular word or phrase is used in searches daily, monthly, and even yearly.
You will not go wrong with these steps as long as you have it in your mind always.