Facebook users with smartphones can "check in" through Facebook Places when they visit a properly set up business. Try making a Facebook areas for the store and have people update statuses by providing them discounts if they can let the cashier see the updated status. You can also make use of similar features with other sites, like Foursquare.
To get a large following for your social media marketing, do not just push products. Post stories or links from external providers relevant to your industry or niche. Run contests, post pictures and ask questions. You need to have high engagement with your followers. Product engagement is preferable to simple product placement. Don't get your customers to focus on the prices of your products- get them to think about how it'll fit into their lifestyle.
Be sure you keep your relationships on good terms when you interact with potential customers on social media forums and sites. Even though these users have the potential to become your own customers, they will be much more inclined to try your products if you provide honest, straightforward information, rather than an aggressive sales tactic. Establish a good relationship by continuing to post useful information in a friendly manner.
If you want to advertise limited offers, consider using Facebook or Twitter as the means to do that. Allow enough time for customers to take advantage of these offers, but also try to convey a sense of urgency. If a customer happens to miss your great deal or limited time offer, they are sure to pay closer attention to your future updates. Make mention of this on your site and get more visitors to follow your updates.
Keep your tweets interesting and rich in content. Offer advice and suggestions of interest to your customers via Twitter. Your followers will stay interested if they can learn something from your tweets.
Always make it easy for your website surfers to find your profile on the social media they use through subscription. Most people use social media sites on a daily basis, so giving them quick access via Facebook, Linkedin or Twitter is a great way to make sure they have instant access when you put up a new post.
Reconsider your preconceived notions regarding social media. Sites like Facebook and Twitter aren't just about games and superficial updates anymore. It's a place where you can attract a brand new audience. By understanding the concepts discussed in this article, you should now be capable of taking advantage of the benefits social media has to offer. Now that you have a useful amount of information, you are on your way to running a social media marketing campaign that is sure to be a success.
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