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Facebook Taking Steps to Clean Up News Feed

Facebook announced an upgrade to its algorithm that has implications for businesses and everyday users of the platform.

In a blog post, Facebook software engineer Erich Owens and product Manager Chris   Turitzin announced three types of pages content that are now penalized as Facebook decides what to post on a person’s newsfeed.

#1 Frequently Circulated Content:

Facebook will remove multiple instances of shared content. Facebook improving news feed to de-emphasize these pages and early tests showed that this change causes people to hide 10% fewer stories. Facebook is also reducing these stories by measuring how frequently users who visit a link choose to like the original post or share that post with their friends.

#2 Spammy Links:

By measuring how frequently people on Facebook who visit a link choose to like the original post or share that post with their friends, Facebook now able to detect spammy links. The update improves news feed to reduce cases of spammy links and in early testing it’s clear that 5% increase in people on Facebook clicking on links that take them off of Facebook which is a good sign that people are finding the remaining content  their news feed more relevant and trustworthy.

#3 Like-Baiting:

Like-Baiting is when a post explicitly asks News Feed readers to like, comment or share the post in order to get additional distribution beyond what the post would receive normally. “Like-Baiting”, according to Facebook, results in posts that are 15 percent less relevant to readers when they appear in their newsfeed.

As a result Facebook will keep these stories from a more prominent place in people’s newsfeeds. This update will not impact Pages that are genuinely trying to encourage discussion among their fans, and focuses initially on Pages that frequently post explicitly asking for Likes, Comments and Shares.

Regardless of everything, businesses are coming to grips with the reality that Facebook is no longer a source of free advertising. If you want your business’s content in front of Facebook users’ eyes, it’s going to cost you.

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