Do your best to associate your social media with your printed advertising. You can print your website address onto posters, and promote your social media sites that way. Let your client base see a portion of your upcoming campaign on the Internet.
Facebook places can be useful as they allow your followers to use their mobile phones to check in with your page updates. You can offer a discount to any customer who updates their status on your Facebook place page. Have them show the cashier that they have updated their status. This type of service has proven especially successful on Foursquare.
Utilize YouTube to get people interested in your other business ventures. There are few social media sites more popular today than YouTube. You can get the most of Youtube if you do it the right way. Give other users good information about your business, and do not forget to include a link to your blog or website in your profile.
YouTube can be a great tool for attracting visitors. Allowing consumers to preview your products on YouTube will give you an advantage, for your customers will have a better understanding about the products that you are marketing. When visitors surf to your website with preexisting knowledge about your products and services, your sales should go up.
There is data suggesting that people tend to read marketing messages on social media sites during business hours on weekdays. There are bots that can be programmed to post pre-written material to your social media accounts at any time of day in order to maximize views.
You must respond quickly to you Twitter followers, especially when they mention your business. Remember to say thank you when your name or business is spoken about and to directly provide responses to any questions that are asked. This is a good way to build loyalty among your followers. When you stay in touch with people, you come across as a genuine person, rather than some faceless business.
Try to stay professional, even in this day and age of social media. Approach your communication with a personal, yet professional tone. Don't argue with customers, instead remove offensive posts and ignore them. Have more than one profile; that way, you can talk to your friends under one and your business contacts under another.
Avoid tweeting inspirational quotes because it will signal to your followers that you have nothing to say. They will see it as filler content and they will view it as more of an annoyance than anything. Create your own inspiring quotes that will remind followers why they signed up for your original content.
Increase your presence and exposure by adding LinkedIn to the social media blog that you are currently using for your marketing campaign. Adding a Linkedin button to your blog can expand your audience considerably. This will enable potential customers to share your blog with others. The 100 million users of LinkedIn constitute a very lucrative market.
One way to increase traffic flow to your site is to run a contest or to give away samples. Few people can resist the appeal of a freebie, which makes this approach very effective. Choose the freebie you think your customers would like, post about it on your social media and then spread the word on forums, websites and blogs.
By following those tips and absorbing new information each day, you will grow as a businessman and as an advertiser. Although it's difficult to master both advertising and business skills, doing so can help your company run more efficiently and raise your profits.
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