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Why Social Media Marketing is Critical for Small Businesses

If you’re the owner or operator of a small business that has a presence online, you probably already know that you need to be participating in social media, especially on the major sites like Facebook and Twitter. What you might not realize is just how critical this is – so without further ado let’s take a look at exactly why social media is critical for small businesses!

Meeting New and Existing Customers Online

The first and most obvious point is that social media websites are a fantastic way to connect with your existing customer base and to meet prospective new customers. A Facebook “Fan Page” is the perfect way to build a community around your business and brand, and given that almost 1 billion people make use of Facebook it’s safe to say that the vast majority of your customers are likely on there. Twitter – while less popular – is still an excellent way to communicate, and is perfect for sharing daily specials and deals.

Instantaneous Customer Service

Many companies have since figured out that social media is a great way to chat with customers in a more casual way than during the sales process. If you do a lot of business online, be sure to monitor Twitter and other social sharing websites for any disgruntled, unhappy or confused customers as you can generally speak to them immediately and offer assistance. On the flip side, watch out for those who are trumpeting how great your products or services are so you can thank them and engage them further.

Follow-Up Marketing and Social Sharing

Follow-up marketing alludes to the ability for you to engage with your new customers on social media after they’ve made a purchase. It’s a good idea to use one marketing automation platform or anothor like Aprimo’s AMP etc to keep track of all your leads coming in.

Perhaps consider a one-week trial where you send a quick message on Facebook or a Tweet to everyone that has made a recent purchase, asking them how they like everything and if they are willing to follow you or “like” your page. This can increase engagement, and will encourage social shares which may result in more business.

Get Out There and Get Marketing!

The bottom line is that no business should be without a social media presence in today’s world. Dedicate a small portion of an employee’s time to monitoring your social feeds and websites each day to ensure that you are staying in touch with your customers – it’s a small step that can pay off with huge rewards in the future.

Mailman by day, world famous author by night, Rebecca enjoys and profits from sharing what she learns about after research onling on how to grow her small side business selling candle making supplies online.
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