Successful In Article Marketing
If you are new to article marketing, it is easy to get overwhelmed. Having some knowledge on what you can expect can make the difference between being successful or not. Continue reading to learn this crucial knowledge.
Many people attempting article marketing wonder how long it will take them to have solid results. This really depends on your niche and your goal for the article. Often people think that they should use article marketing to sell. While some people may have luck with this, you’ll have more success with a different goal.
Use article marketing to build authority for your niche. You have to build trust before people will purchase from you.
Write articles to demonstrate that you are an expert in your niche. One of the benefits of article marketing is that by distributing to different directories you will build links pointing back to your website. Search engines consider links as a measure of authority for a website.
As you publish more article more links are generated.
Links are built by what you put in the resource box. Best practice is to use the article to provide information and not to sell.
If you get too promotional in the main body of the article the ezine directory may not even approve the article. Instead, use the resource box to invite the reader to visit your website. For example, “Visit www.mywebsite.com to find out the #1 food that keeps you from losing weight.” Of course, on your website you need to provide that information.
Keep in mind that the point of article marketing is to experience results for the long term. This is much better than simply having results for a short period of time. People kind of get hung up on the thought of writing articles. There are tools that you can use to speed up that process. You can also hire a ghostwriter to create articles for article marketing.
However, one of the more time consuming efforts of article marketing really isn’t writing the article. It’s distributing the article to multiple directories. Of course, if you have the money then you could hire people to do this for you, but that can really cut into your profits.
You could also utilize article submission services to submit the articles for you.
These services are an excellent shortcut for developing hundreds or thousands of back-links extremely fast. Most of these are subscription based which means there is another expense. You just have to decide how valuable your time is.
Another common question lots of people ask is how often they should submit their articles to the directories. The answer is truly whatever works best for you, as long as it is consistent. Of course, the more you submit, the better, but consistency is truly the most important. If you can submit ten articles in one day, then do it. If it is 10 articles per week or month, do that. Don’t worry about submitting too often because that rarely happens, unless you are submitting hundreds per day. That only happens when you hire others to write articles for you and use article submission services.
Finally, it is important to know how to make your articles stand out from the others. This involves a few things.
First, you should make sure you are utilizing the right keywords in order to get people to notice your articles. Select relevant keywords to get your article placed in the proper category within article directories. This also helps when the search engines index the article. When posting to an ezine directory one of the points you have to complete before your article is distributed are the keyword phrases.
Next, always have a relevant title. People are not going to read your article if your title is so far out in left field that they do not know what the article is going to be about. At the same time, it should be one that is interesting so they will check you out. When they arrive at your website, the follow through on the offer made in the resource box. This is the opportunity to build your list.
Also, make sure your articles are well written. Double-check them to ensure there are no errors in them. Having errors in your articles will cause your readers to have a negative impression of you, which is not what you want. Finally, it is essential that your articles are actually useful for your readers. It is easy to forget that you are writing for people, not just for the search engines. Do not just add tons of fluff and boast your expertise on the matter. This will turn people off. Instead, just provide readers with tons of useful knowledge that they will appreciate.