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Seven Recommendations to Use Visitor Intelligence in SEO & Marketing

Search engine optimization is a discipline that many webmasters have to become proficient in if they want to attract free traffic from search engines. If you have successfully figured out the right balance of search engine optimization and quality content, you may be getting plenty of traffic to your site. At that point, it’s all about converting those visitors into leads or sales.

While your site may be performing decently, there are always ways to improve it. By using visitor intelligence metrics, you can take your SEO and marketing efforts to a higher performance level and start converting even more visitors into customers.

Visitor Intelligence

So what exactly is visitor intelligence and why would you want to use it? Visitor intelligence is a discipline that provides you with additional information about visitors to your site. This allows you to collect information about each visitor and this data can be used later for analysis purposes. When trying to improve your search engine optimization performance, there are a few different ways that you could use visitor intelligence information.

1. Look for Value

When it comes to checking out the visitor intelligence information of your site, it is easy to get caught up in all of the different metrics that are available to check out. In this situation, it’s important for you to simplify things a bit. If you start to over-analyze everything, you’ll probably suffer from paralysis by analysis. Instead of analyzing every single detail, try to focus on the value of each visitor.

See which visitors are more valuable than others. This way, everyone in your organization will be able to determine which visitors you need to focus on the most. The bottom line for online businesses is whether a visitor makes a purchase. Many people may be interested in general insurance reviews, but visitor intelligence can determine which readers are more likely to actually buy insurance from the site.

2. Identify Demographic Information

Once you have some visitor intelligence information for your site, you can more easily identify who is visiting regularly. Typically, there will be some trends emerge in relation to the demographics of your visitor. For example, you may have a site that tends to attract males between the ages of 28 and 45. By understanding who is coming to your site and where they’re coming from, you can more easily tailor the content to satisfy this group.

3. Get Back With Leads

One of the nice parts of getting visitor intelligence information is that it can provide you with leads to get in touch with. Take the time to prioritize these leads based on the data that you’ve collected. From past experience, you should know which leads are the most likely to turn into customers based on where they came from and who they are. Follow up with these leads first and then work your way down the list.

4. Focus on Relationships

In any industry, it is important to focus on building relationships with your prospects and customers. The nice thing about getting information from visitor intelligence is that you know where your visitors are coming from and how interested they are in your products or services.

This allows you to customize your approach to each customer so that you can avoid laying it on too heavy or not trying hard enough. If you have a customer that is very interested, it’s usually fine to try to close the sale. If they are just mildly interested, you don’t want to scare them away and should instead focus on building a relationship.

5. Keep Your Information Up-To-Date and Organized

If your site gets a lot of traffic, there will be a lot of visitor intelligence information coming in. It’s up to you to make sure that this information remains organized and is constantly updated. If your sales staff is working on outdated information in an unorganized format, it may be difficult for them to realistically have a chance to close sales. Do your best to keep everything neat and orderly so that everyone can get on the same page.

6. Stick With What Works

As you try some different search engine optimization and marketing strategies, you’ll be able to see what works well and what doesn’t. In your marketing efforts, you should always try to stick with what works. Don’t get too cute and try to keep pushing the envelope when you already have a good system figured out.

7. Continue to Optimize

The job of optimizing your site and your marketing efforts will never be completely done. There are always ways that you can tweak the site or the marketing campaign to improve performance. Test new strategies to try to boost conversions even more.

With visitor intelligence information, you can take your search engine optimization and marketing efforts to a completely new level. This has the potential to add to the bottom line of your company over the long-term.
Tag : SEO
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