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Off-Page SEO Ranking Factors and Important Elements

Off-page search engine optimization is as crucial as on-page optimization is. However, some off-page optimization took a turn for the worse with Google’s latest update and now, off-page optimization is not as easy as it used to be.


I think we all remember the times when people used to pay a little money and get thousands of bank links for their website and at the same time, their ranking would also go up. Well, now those days are far over because now Google penalizes any website that is found guilty of using spammy methods of getting back links. Keep in mind that off-page optimization is still alive, but in order to get results from off-page optimization, you need to take a number of things into account.

People who are in the search engine optimization business such as SEO services companies, know that how important back links are for the optimizing a website. However, when you are thinking about doing off-page optimization of your website, either yourself or with the help of a SEO company, you need to ensure the following things.

Link Building

As mentioned earlier in this article, link building is a crucial part of SEO. In simple words, getting results from SEO would be almost impossible without the help of proper link building. However, we have talked about Google’s update, which has affected link building strategies a lot. If you are thinking about getting results from link building, then you will need to make major changes in how you do link building.

Link building practices have changes a lot due to the recent changes in Google’s algorithm. Therefore, if you want to achieve good SEO results by doing link building, then you will need to keep a simple rule in mind, that quality is better than quantity when it comes to getting links for your website.

Google is strictly taking into account how your website is getting back links and the quality of those back links as well. If the back links are from low ranking websites, or websites that were previously penalized by Google, then you are just wasting your efforts and you are also putting a bad impression on Google about your website as well.

Always get links from authority websites and websites with a good reputation because those are the only links that matter now. As mentioned before, quality matters, quantity does not. Therefore, you should design your link building strategies in such a way that your practices are not considered as spam.

In addition to that, Google is also monitoring how many users are giving your website back links from social media websites. Creating back links on your own has its own importance, but it should be done in such a way that you do not catch Google’s attention.

Instead, make Google notice how many users are giving back links to your website because only then you will be able to reap benefits from back linking.
Tag : SEO
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