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Negotiating With a Domain Name Stalker

In my portfolio of domain names, I have a few good ones that I just can’t ever see myself parting with.  The reason?  They have a lot of type in traffic.  But I’ have a domain name that someone else has wanted for years, and this post chronicles some of my dealings with this domain name stalker.
Every few months I get an offer for one of my domains.  The initial price they suggest is always around $300-$400.  Then I get into discussions with the person and they ask how much I want to sell it for.  I tell them $x,xxx, which I feel is a good value.  They always respond saying the most they will pay is $800.

The domain name I am talking about gets on average 2,100 unique visitors a month.  This domain is parked, and earns me $150 per month.  I earned much more ($200+ per month) in previous months before the economy started its slide.  The traffic is 99%+ type in, so my earnings are not dependent on ranking in any search engine or from backlinks to the domain.  It’s a very catchy name, and would be a breeze to brand.

How much I think it is worth is besides the point, because this same potential buyer will not budge off his $800 offer.  That’s not even close to the value of this domain name.  In better economic times, I earned $2,500+ a year off this domain.  Even now, as advertisers spend less on PPC campaigns, the domain is still making good money being parked.  Traffic has not increased or decreased any measurable amount in 10+ years, so I think I will hold onto this domain.  To me, it’s more of an investment.

The latest offer on this domain name has come through Godaddy’s Domain Buy service.  I have never dealt with them before, so this ought to be an interesting change from the common sales routes I’ve been involved with before.

My first impression with Godaddy was good.  They called me on the phone and said they had a person interested in my domain.  They sent me an E-mail and instructed me to click on the link if I was interested in selling the name, so I did.  I was told in a few days I would receive an offer by E-mail.  Over a week later, I had received nothing, so I gave them a call.  The rep on the phone did not know why the offer was not sent, so she sent it within a few minutes.  The offer amount?  You guessed it, $300.

According to Godaddy’s information on their Domain Buy service, they appraise the domain name for their client.  It’s been a few years since I had this domain appraised, so I decided to order one from another appraiser.  If nothing else, I want to stop this domain stalker from wasting anymore of my time.  I will consider my appraisal and counter with a fair offer that adds in a little little negotiating room.

Once I get my appraisal completed, I will contact Godaddy and refuse their initial offer of $300.  They have requested that I provide them with a suggested sales price, and they will take it back to their client.  I suspect their final offer will top off at $800, as is the case in previous dealing with this same person that has been badgering me about this domain name for years.

The likelihood of this domain name getting traffic five years down the road is excellent.  As I noted before, this domain gets about the same traffic now as it did over ten years ago.  And since the domain traffic is semi-targeted, it would provide a new owner free targeted traffic for years to come.
That’s the problem with some of these “brick and mortar” businessmen.  They don’t consider the traffic value of a domain.  They are stuck on the fact that domains cost around $10 bucks to register nowadays, so anything they pay above that is giving into a domain sellers greed.

In my last dealing with this “interested buyer” before, I provided him full traffic and revenue statistics.  He told me that those people are looking for something other then his product so the traffic does not matter.  I told him that at $200 a month, within four months I will earn what he offered me.  I also told him this traffic was semi-targeted, and if he were to pay for this traffic with Adwords it would cost him in excess of $600 a month.  What’s the point of having a Website?  To get traffic to it and expose people to your product or service!

I’m beyond frustrated by this domain name stalker.  If he does not get off his wallet this time, he will find the future price has increased substantially.
Tag : TIPS
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