Google has something to offer you; it’s the new AdWords Callout Extension.
Before going into Google AdWords callout extension let’s get to know what Google AdWords are.
What are Google AdWords?
It’s an online advertising service which places the copy of advertisements at the top, bottom or beside the list of a search result which Google displays for a defined query.
The placement of the ads depends on the relevance of the search query to the advertising copy. The cost of the advertisements also differs, such as there are offers like-
- Pay-per-click (PPC) advertising
- Cost –per-click (CPC)advertising
- Cost-per-thousand impression advertising
- Cost-per-mille (CPM)advertising
- Advertising targeting text, banner rich-media ads and re marketing.
Google AdWords Callout extension
This is a newly improvised conversion tool, which will enable Google AdWords advertisers to highlight themselves in their search ads.
It is kind of a sitelink without a link, which will enable an advertiser to enrich an ad with more text or offers like:
- Free shopping
- Price matching
And many more to grab the attention of the buyers with important product details and benefits.
In this new tool you have many options to add callouts at different levels, such as:
- Campaign level
- Account level
- Ad group level
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