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Do’s and Dont’s in Guest Blogging

Guest blogging is today’s cutting-edge strategy in improving the blog’s online presence. It is one of the best ways of getting natural links and huge traffic to one’s blog, where both of these are what Google and other search engine wants when ranking websites in their search results.



However, although there’s no doubt that guest blogging can boost a blog’s online presence, it can also be the cause of being dragged down the lower ranks in the search engine’s results page and be despised in the blogosphere if done the wrong way.
Here are a couple of do’s and don’ts that guest bloggers and blog owners should keep in mind in order to be successful in this endeavour and make it boost the blog’s ranking:
  • Spend sufficient amount of time and effort in choosing blogs to submit a guest post – Before a guest poster attempts to contact every blog that accepts guest posts, it would be best to search for the best ones within the same niche. By having back links from reputable and popular blogs, Google and other search engines will deem the guest poster’s blog with the same level of quality for being sort of, affiliated with the website with the back link. Also, the guest poster can be confident that the guest post will get a lot of viewers from the host blogger’s regular viewers and subscribers.
  • Be sure to come up with a high quality article – Bloggers have a lot of things to keep in mind when it comes to this aspect. Among these is coming up with a good article that will be acceptable to the host blogger. Some great article topic ideas are those that are relevant, timely, helpful and interesting. An article that will address a recurring and annoying problem are also known to be among the most sought after articles.
Aside from the article’s topic, the article should also be optimized for SEO. Some of the important things to remember are to make the anchor text and URL where the anchor text will lead the reader relevant to the article. It will also be important to note that the links should look as natural as possible and the best ways to do this is to vary the anchor texts and the web pages where the anchor texts will lead to.
  • Be sure to create articles that are unique – Host bloggers as well as Google does not want duplicate content. A lot of blog owners these days are adept in figuring out articles that are copied in parts or spun. Bloggers who are involved in creating such articles can easily be forbidden in the blogging world where word of mouth can easily spread among the network of bloggers.
  • Don’t forget to proofread and double check the article before submitting to the host blogger – No matter how sure a blogger may feel with the article, some minor mistakes such as incorrect spelling and grammar may be overlooked hence, proofreading and double checking the guest post is still an indispensable deed.
  • Don’t forget to thank the host blogger after publishing the guest post, especially if all the arrangements are complied with – Although the host blogger has benefited from your guest post by getting new content in his blog, the guest poster should still thank the host blogger for accepting the guest poster’s offer and reaping benefits as well.
  • Do get a high speed internet connection – Being serious in blogging will also necessitate facilities that will make blogging efficient. Guest blogging will certainly utilize heavy internet usage due to extensive research for the content, contacting prospective host bloggers, updating and managing the guest blogger’s own blog, promoting the guest posts in social media sites, and much more.
Final Thoughts
The thought of guest blogging may be deemed by bloggers as an easy task if they think that guest posting with spammy and low quality blogs with articles that are irrelevant, overused keywords, and repeated anchor text will do. It is important to remember the dos and don’ts above in order to make the efforts in guest blogging fruitful.
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