Tips For Re-Purposing Blog Content
If you have a blog, it’s pretty easy to start marketing with articles because you can bounce the articles off of the content from your blog. In that way, you’re sort of killing two birds with one stone, and it’s an excellent way to get the most use possible out of the content you create.
Here are 7 tips for turning blog content into article submissions:
1- What kinds of content from your blog can you turn into articles?Any content that teaches the reader how to do something and that is not sales oriented.
Free reprint articles are also sometimes called “educational articles”. Their purpose is to educate the reader on a topic having to do with your niche. You, as the expert, are in the position of “teacher” in all your articles. You can include sales oriented material in your resource box (rather than the article), which usually sits below your article on the published page.
2 – Focus on writing blog posts that contain educational information about how to do something practical in your niche.People who are reading your articles will be looking for solutions to problems. Think about the types of questions your target readers have and write articles that provide the answers. Also, think about the types of things that your target readers need to know how to do, and then teach them how to do those things through your articles.
3 – When re-writing a blog post to be submitted as a free reprint article, the content needs to be written in a more formal manner.Many times the writing on a blog can be quite informal, because you’re the editor and you can publish anything you like. When you’re submitting free reprint articles though, the article needs to pass editorial approval first, and most editors will appreciate a professional sounding article.
Another thing to keep in mind is that the people reading your blog may already know you –they know your sense of humor and the way you think, but the people who are reading your articles will probably be “meeting” you for the first time. For that reason, it’s a good idea to put your most professional foot forward.
4 – Articles should be free of spelling and grammar errors.If you make a mistake on your blog, you can easily just edit the post. It’s not a big deal. But when you submit an article, it will be published on many different websites, and you won’t necessarily have access to edit the content should you spot an error after the fact.
The readers of your blog will often be completely new to your work, so they won’t know that you usually write well and that the mistakes they’re seeing in your article are uncharacteristic. You only get one shot to make a first impression. Keep in mind that the article you’re writing may be the only article of yours that some people see.
Finally, submitting an article isn’t the end of the line–a publisher has to agree to publish the article before it can do your marketing efforts any good. Publishers will routinely decline articles that are poorly written, so it’s worth it to spend extra time proofreading your article.
5 – Don’t link to other sites in the article body, unless necessary.On your blog, you can link all you want, but most publishers have rules concerning the links that are in articles. Firstly, most don’t want you to link to your own website from the article body. (You can, however, link to your own website from your resource box.) Some publishers also don’t want you have any links in the upper half of your article. Some publishers restrict the number of links they allow in the article too.
A good practice to make your articles as attractive to as many publishers as possible is simply not to include links in the article body, unless you can’t avoid it. Try to write content that is not depended on outside sources.
6 – Pick topics that will stand the test of time.Free reprint articles will potentially be published on websites around the internet “forever”, so choose content that is evergreen and won’t become obsolete.
7 – Totally re-write the blog post before submitting it as an article.The reason you do this is to ensure that the content on your own web pages remains unique. Content that can’t be found anywhere else is more highly valued by search engines, so re-writing your blog content before submitting it as an article is an SEO strategy.
You can look at the main points of your post as being the starting point of your article, but the article itself should stand as a totally unique piece of content.