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Search Engine Ranking Factors

As bloggers (or any webmaster for that matter) it is important to be as up-to–date as possible on the factors that search engines use to determine search results.
SEOMoz released an extremely detailed document entitled “Search Engine Ranking Factors V2” that outlines the opinions of 37 SEO experts regarding how Google’s algorithm works.

While they do not try to reverse-engineer Google’s algorithm, it is still a valuable look at what factors the experts believe can help and hurt your SEO efforts.

Below I have listed the top 5 positive and negative factors as determined by the study:

Top 5 Positive Factors

  1. Keyword Use in Title Tag
  2. Global Link Popularity of Site
  3. Anchor Text of Inbound Link
  4. Link Popularity within the Site
  5. Age of Site

Top 5 Negative Factors

  1. Server is Often Inaccessible to Bots
  2. Content Very Similar or Duplicate of Existing Content on the Index
  3. External Links to Low Quality/Spam sites
  4. Participation in Link Schemes or Actively Selling Links
  5. Duplicate Title/Meta Tags on Many Pages
Of course this short list doesn’t even begin to scratch the surface of the mountain of information provided.
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